Fashion Editor Bairbre Power caught up with urban artist Maser and Arnotts’ Head of Creative Damien Byrne at the City is my Garden launch this week.
He used to be the graffiti artist working on the hoof, often, under cover of darkness and rarely, if ever, photographed.
However now Maser is a respected visual artist and happy to step into the spotlight and talk about his exciting work which now comes not only on walls but canvas, video and large scale 3D installations.
Yesterday he returned to his hometown of Dublin from his base in east London and posed beside a graffiti installation he did on the wall of a landmark building at number 1 Liffey Street.
‘The City is my Garden’ concept was developed by Arnotts in conjunction with Maser and the National Botanic Gardens.
Running at the department store until the middle of June, the campaign aims to celebrate the beauty of Dublin city and bring the outdoors indoor.
The Henry Street store have created a series of urban gardens in their windows and plan to educate customers on all aspects of the National Botanic Gardens of Ireland, including sustainability facts.
The graffiti installation is Maser’s first outdoor representation of his latest “botanical” works and his art motifs also hang in the windows, offset by the latest SS17 fashions in florals and stylish stripes.
Over the coming weeks, thousands of informational leaflets will be printed with small complimentary envelopes of sunflower seeds for Arnotts customers to enjoy a little flavour of the campaign.
Damien Byrne, Arnotts Head of Creative said the intention of ‘The City is my Garden’ is to “get people to slow down and appreciate both art and nature in a different environment.”